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The Toyota Motor Company was awarded its first Japanese Quality Control Award at the start 1970s and began participating in a wide variety of Motorsports. Due to the 1973 oil crisis consumers in the lucrative U.S. market began turning to small cars with better fuel economy. American car manufacturers had considered small economy cars to be an "entry level" product, and their small vehicles were not made to a high level of quality in order to keep the price low. Japanese customers, however, had a long-standing tradition of demanding small fuel-efficient cars that were manufactured to a high level of quality. Because of this, companies like Toyota, Honda, and Nissan established a strong and growing presence in North America in the 1970s.

Toyota Motor Corporation

Tuesday, 01 July 2008 04:21 From Wikipedia, the free encyclopedia
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Toyota Motor Corporation is a multinational company headquartered in Japan, and currently is the world's largest automaker. In terms of name recognition, Toyota is also the only car manufacturer to appear in the top 10 of the BrandZ name recognition ranking.

In 1934, while still a department of Toyota Industries, it created its first product Type A engine and its first passenger car (the Toyota AA) in 1936. The company was founded in 1937 by Kiichiro Toyoda as a spinoff from his father's company Toyota Industries to create automobiles. Toyota also owns and operates Lexus and Scion brands and has a majority shareholding in Daihatsu Motors , and minority shareholdings in Fuji Heavy Industries, Isuzu Motors, and the engine, motorcycle and marine craft manufacturer Yamaha Motors. The company includes 522 subsidiaries.

Toyota is headquartered in Aichi, Nagoya and in Tokyo. In addition to manufacturing automobiles, Toyota provides financial services through its division Toyota Financial Services and also creates robots. Toyota Industries and Finance divisions form the bulk of the Toyota Group, one of the largest conglomerates in the world.

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Last Updated on Tuesday, 01 July 2008 04:35 Read more...
 

Toyota/Subaru concept in Australia

Tuesday, 27 May 2008 03:57 nick richards
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 The Subaru/Toyota concept

The partnership between Subaru and toyota/Daihatsu called the "D Franchise" is going to have it's first off spring. Last year the two companies decided they would build a front engined rear wheel drive sports car. The two companies have held meetings to discuss the new car and have agreed that Toyota will control and guide the project. Subaru will design and provide the chasis and engine. The car is aimed at being an affordable sports car that will compete with nissan's new FR concept.


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Last Updated on Tuesday, 27 May 2008 10:32 Read more...
 


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